Tag Archives: branding

Penguin Group Logo Development From 1935 to Present Day

peguin

I noticed a great poster recently in a coffeeshop.  It featured the progression of the Penguin Group logo over the century.  It nice to see the changes the company has gone through in the last 77 years.  I decided to put together a list of all of the different designs as well as a few examples of [...]

Golden Ratio in logo designs.

golden-rule

Beauty and aesthetics have been praised from time immemorial. But little did people know that the most effective, perfectly balanced, and visually compelling creations followed the tid-bits of mathematics. At least not until 1860, when German physicist and psychologist Gustav Theodor Fechner proposed that a simple ratio, an irrational number defines the balance in nature. The Golden [...]

15 Great Logo Designs

logos

15 logo designs that caught my eye from the Wolda the world wide logo design annual collection of logos of 2009/10.  This is by no means a complete list, so please feel free to comment or refer me to any other outstanding logo designs I might have neglected to mention. Enjoy! Wolda Professional awards Best [...]

Finding Inspiration in the Wilderness

sierra

I’ve spend a lot of time enjoying the great outdoors over the years and would find myself admiring the short list of logos on much of the equipment that we use and clothing that we where.  Branding is so important in recreational outdoor adventure clothing and equipment.  So I thought, why Keep Reading…

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