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Golden Ratio in logo designs.

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Beauty and aesthetics have been praised from time immemorial. But little did people know that the most effective, perfectly balanced, and visually compelling creations followed the tid-bits of mathematics. At least not until 1860, when German physicist and psychologist Gustav Theodor Fechner proposed that a simple ratio, an irrational number defines the balance in nature. The Golden Ratio! Fechner’s experiment was simple: ten rectangles varying in their length-to-width ratios were placed in front of a subject, who was asked to select the most pleasing one. The results showed that the most favored choice was the “Golden Rectangle” (with ratio 1.618).

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Topher

Chris has a real passion for design and loves to share inspiration and tutorials with the design community. He's the curator here at designshifts.com, a freelance web consultant and developer and has a passion for the great outdoors.

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2 Comments

  1. Posted May 28, 2012 at 4:04 pm | Permalink

    Believe it or not, I was watching a video similar to this just 15 minutes ago. Crazy how the patterns of life grab you and take you for a spin!

    http://www.youtube.com/watch?v=-Ibc8sD5sgw

    • Posted May 28, 2012 at 5:05 pm | Permalink

      That’s great! Small world, even on the web. :)

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