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Penguin Group Logo Development From 1935 to Present Day

I noticed a great poster recently in a coffeeshop.  It featured the progression of the Penguin Group logo over the century.  It nice to see the changes the company has gone through in the last 77 years.  I decided to put together a list of all of the different designs as well as a few examples of some “working” concepts.

(For a brief history on the logo see David Aireys post.  And if you want the full story I would find my way to a book store and grab: ‘Penguin by Design: A Cover Story 1935 – 2005’ by Phil Baines and published by Penguin Group)

Enjoy!

Old Penguin logo


1. Penguin, 1935. 33. Penguin, 1935. 26. Pelican, 1937. 48. Penguin, 1937. 18. Pelican, 1937. 8. Penguin, 1938. 31. Penguin, 1938. 45. King Penguin, 1939. 10. Puffin, 1940. 4. Puffin, 1941.

15. Puffin, 1941. 28. Penguin, 1944. 40. Penguin, 1945. 32. Penguin, 1945. 27. Ptarmigan, 1945. 3. Penguin, 1946. 6. Penguin, 1946. 12. Penguin, 1947. 37. Penguin, 1947. 41. Penguin, 1947.

7. Porpoise, 1948. 9. King Penguin, 1948. 11. Pelican, 1948. 17. Pelican, 1948. 20. Penguin, 1948. 34. King Penguin, 1948. 35. Puffin, 1948. 36. Penguin, 1948. 43. Penguin, 1948. 46. Pelican, 1948.

13. Penguin, 1949. 24. Penguin, 1949. 30. Pelican, 1949. 14. Penguin, 1950. 25. Pelican History of Art, 1953.22. Puffin, c.1959. 44. Peregrine, 1962. 42. Peacock, c.1963. 21. Penguin Education,1967. 5. Allen Lane, 1967.

39. Puffin, 2003. 2. Puffin, 1968. 19. Kestrel, 1970. 47. Kestrel, 1970. 16. Penguin, c.1987. 23. Allen Lane, 2003. 29. Penguin, 2003. 38. Puffin, 2003.

Finally, this is where we have landed today.

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